Whenever I tell business owners that they can and should work less but make more money, they look at me like I’m delusional. But it is true! The key is leverage.
Archimedes, a third-century Greek philosopher, once said,
“Give me a lever long enough . . . and single-handed I can move the world.”
He understood leverage. Almost every business owner I know needs to find their leverage.
The question is: Where do we gain leverage?
There are many ways we can gain leverage. Here are just a few:
Leverage Your Marketing
Business owners I talk to know they need to market, but most do not feel like they understand marketing very well. As a result, they do not know how to really leverage the power of marketing. As a business coach, I mentor my clients on how to create a lead generation engine utilizing affordable marketing strategies. Create a simple marketing plan that includes your marketing mediums, marketing budget, and marketing calendar. Then stick to it and see your pipeline stay consistent and grow!
Leverage Your Strengths
All of us have strengths and weaknesses. Don’t spend too much time and energy working on your weaknesses because all you will end up with are a little stronger weaknesses. Spend most of your time and energy developing and working in your areas of strengths. That’s where you will find leverage. Invest in your strengths by reading books and blogs, taking personal development classes, and taking strategic retreats. Your strengths will increase and so will your success.
Leverage Your Systems
Every business has 5 major systems. They are: marketing, selling, fulfillment, administrative, and people management or human resources. The stronger and more documented your systems, the more leverage you will find. If the system isn’t documented and only in your head, YOU are the system! The goal is to create a business that can run without you, and the key to this are efficient systems. Remember this S-Y-S-T-E-M acronym. A system will:
These are just three things you can leverage as a business owner. As your business coach, I want to provide you with resources to help you grow your business, make more money, and work less. If you are in Sugar Land, Katy, or the Houston area, contact me for a complimentary strategy session to help you create a turn-key business!