3 Ways to Gain Leverage in Your Business

Whenever I tell business owners that they can and should work less but make more money, they look at me like I’m delusional. But it is true! The key is leverage.

Archimedes, a third-century Greek philosopher, once said, 

“Give me a lever long enough . . . and single-handed I can move the world.”

He understood leverage. Almost every business owner I know needs to find their leverage.

The question is: Where do we gain leverage?

There are many ways we can gain leverage. Here are just a few:

Leverage Your Marketing

Business owners I talk to know they need to market, but most do not feel like they understand marketing very well. As a result, they do not know how to really leverage the power of marketing. As a business coach, I mentor my clients on how to create a lead generation engine utilizing affordable marketing strategies. Create a simple marketing plan that includes your marketing mediums, marketing budget, and marketing calendar. Then stick to it and see your pipeline stay consistent and grow!

Leverage Your Strengths

All of us have strengths and weaknesses. Don’t spend too much time and energy working on your weaknesses because all you will end up with are a little stronger weaknesses. Spend most of your time and energy developing and working in your areas of strengths. That’s where you will find leverage. Invest in your strengths by reading books and blogs, taking personal development classes, and taking strategic retreats. Your strengths will increase and so will your success.

Leverage Your Systems

Every business has 5 major systems. They are: marketing, selling, fulfillment, administrative, and people management or human resources. The stronger and more documented your systems, the more leverage you will find. If the system isn’t documented and only in your head, YOU are the system! The goal is to create a business that can run without you, and the key to this are efficient systems. Remember this S-Y-S-T-E-M acronym. A system will:

Energy, and

These are just three things you can leverage as a business owner. As your business coach, I want to provide you with resources to help you grow your business, make more money, and work less. If you are in Sugar Land, Katy, or the Houston area, contact me for a complimentary strategy session to help you create a turn-key business!


Glenn Smith is a sought-after Executive Coach with over two decades of experience. Recognized for his strategic insights and leadership training, Glenn has been a guiding force for more than a hundred successful small to mid-sized businesses. Merging data-driven strategies with profound insights into human behavior, he aids business owners and executives in realizing their fullest potential. A respected thought leader, Glenn has contributed to numerous business publications and is a popular keynote speaker. Outside his professional realm, Glenn cherishes family time and outdoor activities. He is a pilot with over 30 years of flight experience. He is also a professionally trained gunsmith and a firearms instructor. His dedication to fostering leadership and driving transformative change marks him as a premier figure in executive coaching.

LinkedIn: www.linkedin.com/in/houstonbusinesscoach/

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