As far as business growth strategies go, one we always come back to is marketing. The reason for this repetitiveness is that marketing has many facets. In fact, marketing is often THE sole system that holds business growth back. It’s also the one system that can propel your business into dynamic growth.
What Business Are You In?
As business owners, we must develop the mindset that says, “We are in the marketing business!”
Although we work in many different industries, we are all in the same business: the marketing business. When we accept this unavoidable truth, then we can turn our attention to taking action. We can become marketing experts and create what I call a “marketing engine” for our unique business.
A marketing engine is simply a set of strategies and tactics that consistently deliver a specified number of qualified leads. In other words, you know that if you execute tactic “A” each month, you will produce “X” number of leads each month. All you have to do is start the engine and then keep it running!
An Engine Produces Predictable Results
Unfortunately, many business owners do not know where their next sale is coming from. They do not know what marketing tactics will keep them alive, much less what tactics will enable them to grow. By creating a marketing engine, you will know how to actually produce new customers. Then to increase your number of customers for business growth, you will simply need to rev up your marketing engine. If you need to slow it down to keep up with the growth, you just bring the engine to a lower gear.
Creating a marketing engine is a key in having an effective marketing plan.
As a business coach in Houston, Sugar Land, and Richmond, I receive a tremendous amount of gratification from helping business owners create their own marketing engine so they can rev up or slow down their number of leads each month. I would be very pleased to serve you in your efforts to establish a consistent marketing system. Contact us today about setting up a no-cost strategy session to work on your marketing engine.
