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Recently I met with a small group of business owners and asked them their biggest marketing challenges. Here are the 5 things they shared with me. I’ll also provide a tip on ways to overcome each challenge.
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There are 3 levels of work in your business: a Leadership role, a Manager role, and a Technician role. The Leader’s job is to clarify the vision, set the direction, and build the systems. The Manager’s job is to maintain, refine, and measure the systems. The Technician’s job is to do the specific work of the […]
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In this post I want to go deep into the 3 factors that create a powerful customer experience. Remember, your first priority should be to market to your existing customers. So it’s important to make sure they have the right experience! As I’ve mentioned before, what differentiates us from our competitors usually has less to do […]
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In this video, business coach Glenn Smith discusses a local business in Sugar Land, TX that lives out its core values. He gives 7 reasons why core values are important. Watch to learn more. Here is a transcript of today’s video blog about Core Values. We’re here with our Coaching Question of the Week: If you […]
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There is a lot of confusion around the difference between a mission and a vision. This will help you as you write your mission statement.
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Your Company Needs a Clear, Written Mission Statement Sometimes business owners ask me if it is that important to have a written mission statement. In many companies, it seems like a plaque on the wall with little or no value. Here is why I think every business (even small businesses) must have a clear, written […]
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Whenever I tell business owners that they can and should work less but make more money, they look at me like I’m delusional. But it is true! The key is leverage. Archimedes, a third-century Greek philosopher, once said, “Give me a lever long enough . . . and single-handed I can move the world.” He […]
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Let me introduce you to two importance concepts related to business growth – efficiency and effectiveness. Both are vitally important! In a nutshell, here are the definitions: Efficiency: Doing things right to produce consistent and rapid resultsEffectiveness: Doing the right things to produce the results you want
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The significant problems we face cannot be solved at the level of thinking that created them. –Albert Einstein In order to take your business to the next level, you must become a Strategic Business Owner. The first step in becoming a Strategic Business Owner is to face reality. Now consider the second step: your mindset shift […]
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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter Drucker The best and fastest way to increase your revenue is to focus on your customers. They already trust you and buy from you. So what you want to do is look […]
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