Like anything else in life, our mindset plays a huge role in our success or failure. Marketing is no different. I have discovered that the most successful business owners have the kind of marketing mindset that creates success. So what is that mindset?
3 Marketing Mindset Mistakes
Let me describe some marketing mindsets that I see which hurt business owners. These mindsets can be overcome and re-formed around more positive, success-focused mindsets once you are aware and intentional about change. Here are 3:
“Marketing is Mysterious and Unpredictable”
Many business owners think that marketing is one of those mysterious, almost mystical things “out there” that they cannot get their hands around. They tend to think that some people have it and some people don’t, and that they will probably never be able to figure out the marketing puzzle. However, the truth is that marketing (if done right) can be very controllable and very predictable. We will see this in a moment.
“Marketing Doesn’t Work For My Business”
Because they have tried many things with little success these business owners have come to the mistaken conclusion that marketing just isn’t ever going to work for them or their business. This is quite unfortunate because the growth of their revenue depends on their ability to leverage marketing. However, these folks are defeated before they take the next step.
“I Stink at Marketing”
The truth is that we can all learn, improve, and become much more effective marketers if we have intentionality and the right guidance! Very few business owners start out being exceptional marketers. However, the most successful ones are learners. They are constantly trying to learn more, improve, and get better results. Just because you’re not very effective today does not mean that you will always stink at marketing. That can change – you can change!
3 Marketing Mindsets for Success
Once you identify your own mindset mistakes, you are now ready to consider a new mental approach. Let me give you 3 suggestions on how to shape your mindset for marketing success.
You are in the Marketing Business
You must come to believe that you are in the marketing business! That’s right. You may be a plumber, a chiropractor, or a shop owner. But you must begin to see yourself first and foremost as a marketer! It doesn’t matter what industry you are in, you are in the marketing business. This is the mindset of the most successful entrepreneurs. I remind myself that I am in the marketing business – I do it in the coaching industry, but I am in the marketing business, and you are too!
You Can Learn to Be a Better Marketer
You must begin to believe that you can learn and become more effective. And you can! I like to quote Brian Tracy who says, “Successful people simply practice successful habits.” They figure out what behaviors will drive their success and they repeat those behaviors until they become habits. By learning the right marketing behaviors and practicing them over time, you will become more successful at marketing.
When You Grow in Marketing, Your Business Will Grow
You must accept the fact that marketing is your key to growth, and as you become more effective as a marketer, your business will grow!
So there you have it.
What is your mindset around marketing? What mistaken mindset(s) do you need to get rid of? What new mindset(s) do you need to adopt?
I find that a helpful tool for changing my mindset is to practice affirmations. Let me encourage you to write down one or more marketing mindset affirmations today. Begin repeating them to yourself, and over time watch your mindset change. As your mindset changes, you have the possibility then of seeing your behavior and results change.
As a Houston business coach, it is my privilege to help local business owners develop more successful mindsets, behaviors, and habits. As they do this they always get better results. So if you are interested in better marketing results, let me know. Contact me for a complimentary 1-hour marketing strategy session to help you grow your business.
There is no obligation and there will be no high-pressure sales tactics. I simply want to help you make some movement toward better results. Once you get better results, if you are inclined, we can then talk more about how I help business owners. But let me help you now! Contact me today for a FREE 1-hour marketing strategy session.