As far as business growth strategies go, one we always come back to is marketing. The reason for this repetitiveness is that marketing has many facets. In fact, marketing is often THE sole system that holds business growth back. It’s also the one system that can propel your business into dynamic growth. What Business Are […]
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Every small business needs a current and actionable marketing plan! However, it is easy to feel overwhelmed by the task of writing one. Most software programs designed to help you are often too comprehensive; to the point that many business owners give up, or never even start. Marketing plan software can be very helpful, but
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Like anything else in life, our mindset plays a huge role in our success or failure. Marketing is no different. I have discovered that the most successful business owners have the kind of marketing mindset that creates success. So what is that mindset? 3 Marketing Mindset Mistakes Let me describe some marketing mindsets that I
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From time to time I have business owners approach me for feedback on a new logo. The truth is that there is no end to creativity and the possibilities of creative logos. However, the bigger (and more important) question is this: “What do you want your logo to represent?” Or, in other words, what’s your
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On June 12th, 1987, Ronald Reagan made his famous speech at the Brandenburg Gate near the Berlin Wall where he issued that historic challenge to Mikhail Gorbachev, “Mr. Gorbachev, tear down this wall.” The rest is history. This speech was actually loaded with powerful lines, but they are all overshadowed by this emphatic message. Two reasons
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Getting new customers doesn’t have to be expensive. In fact, winning new customers can be the opposite…low-cost and high return! I want to share with you 3 low-cost marketing strategies that will help you win new customers that you can implement immediately. Reactivate Past Customers First, re-activate past customers. Have you been paying attention to
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Has growth stalled in your business? Have you hit a plateau? Do you need some fast business growth? One of the easiest and quickest ways to give a boost to your sales is right in front of you…don’t overlook the obvious. Market to Your Current and Past Customers Here’s the first step: Design and implement
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What is the purpose of your business? What is the purpose of any business? You might say, “to make money!” Well, you’re not wrong. But how does any business make money, let alone make a profit? This is how: Every business must find, satisfy, and retain customers in a profitable manner!
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One of my favorite business bloggers is Seth Godin. Frequently on Saturday’s I like to pick my favorite post from Seths_Blog that week and push it out to my readers with my commentary. One of my favorites that I bookmarked long ago was “Getting Confused About Causation and Correlation.” This has particular interest to me
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Over the past couple of months I’ve written a few times about branding. I keep coming back to it because of what I see in myself and in my business community. Branding is central to everything we do! I’ve said it before, but let me say it again: Your brand is your PROMISE! Here are
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A Super Bowl game can be an awesome experience for someone like me! Not because my team wins but because of the quality of play and the closeness of the matchup. What makes it even better is when we get to see some outstanding commercials! Super Bowl commercials have become almost as entertaining as the
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When you meet someone new at a networking or community event, and they ask you what you do, what do you say? Typically, I hear “I’m a CPA,” “I’m a financial planner,” “I sell flowers,” or “I’m in insurance.” Get the picture? That’s about the most uninviting, non-engaging, boring way for you to position yourself!
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Who are your best customers or clients? Wouldn’t you like to have a whole lot more of them? Think about how much time and energy you lose on customers or clients who are much less desirable. What if you had less of those and more customers like your BEST customers? As a business coach serving
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The number one reason most businesses do not grow is because they do not have a plan! It is critical for every business owner to plan annually for consistent, healthy growth! There are several reasons why owners do not plan but the fact remains you must do it to grow your business! The question is
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