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Business and Leadership Learning Center
How to Create a Marketing Plan
Every small business needs a current and actionable marketing plan! However, it is easy to feel overwhelmed by the task of writing one. Most software...
How Does a Sale Happen?
It’s extremely gratifying for a business owner or sales professional to close a sale. For me it’s not just a “win.” It’s the awareness that...
3 Ways to Improve Your Selling Conversation
In the past, I've given seminars and workshops to salespeople and business owners called, “How to Improve Your Selling Conversation.” Every business owner should be thinking...
3 Marketing Mindset Mistakes
Like anything else in life, our mindset plays a huge role in our success or failure. Marketing is no different. I have discovered that the...
A Brand or a Logo?
From time to time I have business owners approach me for feedback on a new logo. The truth is that there is no end to...
2 Qualities That Make a Marketing Message Work
On June 12th, 1987, Ronald Reagan made his famous speech at the Brandenburg Gate near the Berlin Wall where he issued that historic challenge to Mikhail...
How Do Small Businesses Develop Quality Control?
You must have a system for quality control if you want to create a world-class business that is sellable. In fact, the survival of your...
The Top 10 Skills Every Sales Professional Needs
Sales have changed. Buyers are more informed, more cautious, and far less impressed by rehearsed pitches than they were even a few years ago. That...
3 Low-Cost Ways to Win New Customers
Getting new customers doesn't have to be expensive. In fact, winning new customers can be the opposite...low-cost and high return! I want to share with...
The Fastest Way to Grow Your Business
Has growth stalled in your business? Have you hit a plateau? Do you need some fast business growth? One of the easiest and quickest ways...
