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Business and Leadership Development Articles
How To Develop Your Personal Brand
Branding takes place on at least three levels. First, we are all familiar with company brands; Apple, Google, Coca-Cola, etc. Then we also brand our...
7 Mistakes To Avoid in Business Planning
At the beginning of every year, I lead a workshop for business owners, guiding them through a process to create an Annual Business Plan. Now...
An Annual Business Plan Will Grow Your Business
The number one reason why most small businesses do not grow is because the owner does not take the time to create an annual business...
5 Things Business Owners Must Know About Branding
Over the past couple of months I’ve written a few times about branding. I keep coming back to it because of what I see in...
3 Ways Business Owners Must Lead Their Businesses
As business owners, there are at least 3 roles of leadership that you must embrace in order to grow your business. These are essential to...
Customer Service and Quality Do Not Differentiate You!
Frequently when I speak with owners of small businesses and ask what differentiates them I hear “Our service” or “The quality of our work.” I...
10 Questions to Help You Face Reality
Recently I’ve spoken to several business owners who are literally prisoners to their businesses. Actually I see this on a regular basis but it seems...
How Do Small Businesses Build a Brand?
A Super Bowl game can be an awesome experience for someone like me! Not because my team wins but because of the quality of play...
How to Create a Unique Selling Proposition
When you meet someone new at a networking or community event, and they ask you what you do, what do you say? Typically, I hear...
Know Your Target Customer
Who are your best customers or clients? Wouldn’t you like to have a whole lot more of them? Think about how much time and energy...
